In September, the company dismissed 28,000 employees, 67% of whom were part-time workers, from its Parks, Experiences and Products division. In November, Disney laid off another 4,000 employees from the Parks, Experiences and Products division, raising the total to 32,000 employees. The following month, Disney named Alan Bergman as chairman of its Disney Studios Content division to oversee its film studios. Due to the COVID-19 recession, Disney closed its animation studio Blue Sky Studios in February 2021. Touchstone Television ceased operations in December, and Disney announced in March 2021 it would be launching a new division called 20th Television Animation to focus on mature audiences.
On April 2 of the same year, Disney had its initial public offering, with the common stock remaining with Walt and his family. In 1990, Disney paid $95,000 to avoid legal action over 16 animal-cruelty charges for beating vultures to death, shooting at birds, and starving some birds at Discovery Island. The company took these actions because they were attacking other animals and taking their food. When Animal Kingdom first opened, there were concerns about the animals because a few of them died. Animal rights groups protested but the United States Department of Agriculture found no violations of animal-welfare regulations. A protest by 2,000 workers at Disneyland accused the company of poor pay at an average of $13 an hour, with some saying they were evicted from their homes.
In 1991, Disney and Pixar agreed to a deal to make three films together, the first one being Toy Story. In 1950, Cinderella, Disney’s first animated film in eight years, was released and was considered a return to form for the studio. With a production cost of costing $2.2 million, it was Disney’s most financially successful film since Snow White and the Seven Dwarfs, making $8 million in its first year.
Miller wanted the studio to produce more content for mature audiences, and as a result, Disney founded the film distribution label Touchstone Pictures to produce movies geared toward adults and teenagers in 1984. Splash was the first film released under the label, and was a much-needed success for the studio, grossing over $6.1 million in its first week of screening. Later, Disney’s first R-rated film Down and Out in Beverly Hills was released and was another hit for the company, grossing $62 million. The following year, Disney’s first PG-13 rated film Adventures in Babysitting was released.
It was presented by a host, and talented children and adults called “Mousketeers” and “Mooseketeers”, respectively. After the first season, over ten million children and five million adults watched it daily; and two million Mickey Mouse ears, which the cast wore, were sold. On December 15, 1954, Disneyland aired an episode of the five-part miniseries Davy Crockett, which stars Fess Parker as the title character. According to writer Neal Gabler, ” became an overnight national sensation”, selling 10 million Crockett coonskin caps.
ดูอนิเมะ That year, Disney became the first studio to release two $1-billion-dollar-earning films in one calendar year. In 2010, the company announced ImageMovers Digital, which it started in partnership with ImageMovers in 2007, would be closing by 2011. In 1988, Disney’s 27th animated film Oliver & Company was released the same day as that of former Disney animator Don Bluth’s The Land Before Time. Oliver & Company out-competed The Land Before Time, becoming the first animated film to gross over $100 million in its initial release, and the highest-grossing animated film in its initial run. At the time, Disney became the box-office-leading Hollywood studio for the first time, with films such as Who Framed Roger Rabbit , Three Men and a Baby , and Good Morning, Vietnam .
Because of a scene featuring two lesbians kissing, Pixar’s Lightyear was banned in 13 predominantly Muslim countries, and barely broke even at the box office. In a leaked video of a Disney meeting, participants talked about pushing LGBT+ themes in the company’s media, angering some people, who say the company is “trying to sexualize children”, while others applauded its actions. In 1983, Walt’s son-in-law Ron W. Miller, who had been president of the company since 1978, became its CEO, and Raymond Watson became chairman.
To help reduce costs, Disney announced it would be lay off 4,000 employees and close 300 to 400 Disney Store outlets. After winning the World Series in 2002, Disney sold Anaheim Angels to businessman Arturo Moreno for $180 million in 2003. The same year, Roy Disney announced his retirement because of the way the company was being run, calling on Eisner to retire; the same week, board member Stanley Gold retired for the same reasons. Dow Jones & Company, wanting to replace three companies in its industrial average, chose Disney in May 1991, statement Disney “reflects the importance of entertainment and leisure activities in the economy”. Disney’s next animated film Beauty and the Beast was released on November 13, 1991, and grossed nearly $430 million.
After unsuccessful negotiations with cruise lines Carnival and Royal Caribbean International, in 1994, Disney announced it would start its own cruise-line operation in 1998. The first two ships of the Disney Cruise Line would be named Disney Magic and Disney Wonder, and would be built by Fincantieri in Italy. To accompany the cruises, Disney bought Gorda Cay as the line’s private island, and spent $25 million remodeling it and renaming it Castaway Cay. After becoming a major success by the early 1940s, the company diversified into live-action films, television, and theme parks in the 1950s. Following Walt Disney’s death in 1966, the company’s profits, especially in the animation division, began to decline.

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